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When the first ceramic hair straightening iron was arrived in the UK, nobody had ever seen anything like it. Convinced he was onto a winner, he and two business partners acquired the rights to the product, called it the good hair day ghd Straighteners and began trading. However, before long ghd IV Styler was racking up column inches worth of praise from leading beauty editors and stars of the silver screen. As the gospel according to ghd Boho Chic Limited Edition spread, so did demand. With virtually no advertising spend, ghd had achieved iconic status in an incredibly short period of time. People who owned a ghd worshipped it and firmly believed that their new hair iron was capable of miracles. Since those halcyon days, ghd Straighteners Ireland has become one of the world's most respected brands, earning awards left, right and centre. There are now many imitators, but none of them have come close to matching, let alone surpassing, ghd Hair Straighteners as the best and most trusted brand of hair straighteners in the world!